Distractions. “All my attorneys have a laptop, and as long as they’re connected to the internet, they can do whatever they want,” he says. Don’t promise to help, or worse, charge them, if you can’t meet your end of the bargain. Loading ... I think if you get in a position where you’re so stressed and you’ve got too much work on your plate and you’re at the point where you have to add someone, you’re really just adding something else to your to-do list that you don’t have time to do. For example, Kevin would attend startup events or read about startups on local websites, and if there was a hackathon, happy hour, or other tech event scheduled, he’d reach out to the organizer to ask if they were looking for sponsors. READ NEXT. And it will eventually come back to you. Things will be different, and it will not seem like a normal business day. Many solos or new law firm owners struggle with knowing when to hire their next employee. Participating in fundraisers, volunteering at … Scheduling your meetings with Taskeo Calendar. It’s super intuitive.”. Don’t stick with plans or strategies that were created for a pandemic-free world. So I’ve always tried to be a little bit more proactive. We also share how to create an effective non-engagement letter. Even in the age of digital marketing, referrals remain a good way to grow your law firm’s practice. So we are in this position where we’re getting more incoming leads than we know what to do with. Law firms and legal specialists are also in this group. He believes it’s better to be proactive by focusing on getting more clients in tandem with hiring more people. Increase the visibility of your law firm online. Carving out a legal niche can be a powerful way to differentiate your law firm from the competition. He also knows that SEO is an ongoing process—the Vela Wood website has been overhauled three times, and every time Kevin wants to make a minor change, he runs it by his SEO specialist (or his web designer) to ensure the change won’t negatively impact his site’s SEO. Tip: Before you hire an SEO specialist for your law firm, make sure you know these 10 Signs Your Legal SEO Specialist Sucks to make sure you’re working with the right person. They like the website, and they ask for more information on us. Remember, people won’t forget what you did or didn’t do these days. His unique background in business, finance, and marketing helped set him up for success when starting his own firm—Kevin has worked for both Fortune 500 companies and startups, so he knows what lawyers need, and what it takes for a business to be successful. Grow Your Law Firm by Focusing on The Right Business Development Strategies Limited resources and budgets require laser focus on strategies that will propel your firm forward. Last updated: August 6, 2020. Beyond brand recognition, Vela Wood has also gained plenty of clients through its sponsored events. Not all legal marketing strategies are built the same. We’ve positioned ourselves as the venture guys, so we’re about 80% company focused, but we also represent a handful of funds—about 20% of our venture work is fund work. By showing genuine care and concern for your current and future clients (but not only), you’ll create a positive brand image in the mind of your audience. “I don’t know if it’s even possible to convince someone who’s starting their business on day one to do this, but I would have mapped out my onboarding processing, my billing process, my file structure, my client delivery process, and all sorts of different things. We surveyed over a thousand lawyers and legal clients - and reviewed case volumes from tens of thousands of law firms - to discover tips for adapting to COVID-19. While it’s important to look for places to save your law firm money, Kevin stressed that investing in the right tools is critical for growth—and that a larger up-front investment could actually save firms money in the long run. How do you scale your operations? Our CRM and our time billing system is online, I use Xero for my accounting, and that’s all online. In the United States, office space in big cities like New York can cost over $100 per square foot. Being proactive, delegating to the right people and technologies, and—above all—having a plan will be key to growing your law firm. She's a frequent guest editor of the Clio Blog, and has written for publications such as GP Solo, Legal Technology Today, and Above the Law. How To Grow Your Law Firm One Step at a Time #lawyer #law #legal #business #success #bevhillsmag #beverlyhillsmagazine #beverlyhills. Cut down on the costs of offline marketing, 5 Tips to Get More Clients Now and After the COVID-19 Shutdown, Keeping Business Disruptions to a Minimum During Uncertain Times, Best Tools For Lawyers That You Need Today, Virtual Sales Appointments: 15 Best Practices, Getting Started With Remote Legal Practice: the Ultimate Guide, Setting Up a Content Creation Process to Skyrocket Your Team’s Productivity And Results, Game Changers 2021: 77 Tools For Startups You Must Try This Year, Cloud Native Development Explained – All You Need to Know About Modern Development, Time Management For Remote Workers: Software to Use & 17 Foolproof Hacks, Calendly, TimeDoctor, Content Studio And Others Share Their Tips On Managing Projects, Tools For Startups: All Must-haves To Rock Your Business, Best Appointment Scheduling Software: Your Go-to List. Not only did that make it really easy from a rent perspective, but given the type of work we do, we were able to pick up a few [startup] clients there as well. Growing a law firm might seem like a daunting task, but with a little foresight and a lot of confidence and grit, it can be done.

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