Use the best marketing tools on your website to turn it into a lead generating machine. Letting go can be tough, but you won’t be able to grow your practice alone. The world’s best legal conference—gone virtual. With the right strategies, you can set up a system to attract potential clients to your firm online—and, ultimately, convert those potential clients into new clients. Delegating could free up significant time, and lead to opportunities for growth. Find More Tips for Your Law Firm . Learn more about, how to develop a reliable lead generation process. “I looked into this area of law and I saw it was exploding in New York: there were about 40 cases a week filed. Reports like these paint a clear picture: law firms are going to need to do more with less if they want to earn clients and grow profits without increasing overhead costs. need to be done by you. But after months and months of research and study, I became competent in the area. You can also read about law firm growth stars like Shuaib Ahmed, who, used tech to cut overhead and grow his revenues 1400%, within his first year of operations. “… it gives you an ability to track and hold people accountable for not following through with the system. , a test emailing 1,000 law firms to check their responsiveness came back with dismal results: 60% of law firms didn’t respond at all. “It’s people. It can also mean finding ways to operate leaner—to reduce spending or increase investments in certain areas. Are you doing everything you can to empower your team? “It’s essential,” Abraham says. One of the main contributors to this paralysis is the fear of delegating. You can further strengthen your brand with these tips. Being responsive is important to Abraham: “I have anxiety if I don’t return a client’s phone call within 24 hours. For Abraham, it’s simple: “just really care about your client. Optimizing your law firm website for local search engine optimization (SEO) can yield big traffic growth. PR professionals understand how to build your brand successfully. Growing your law firm in 2021 involves taking the right approach to business development, scaling client intake, optimizing marketing efforts, minimizing lead loss, and integrating new technologies. Four Ways to Grow Your Law Firm. Identify Tasks to Delegate. Read an in-depth analysis on the legal industry. The demand for legal services is considerable and growing. Much of law firm growth boils down to strategic delegation, so start by coming up with a system to facilitate growth and prioritize marketing to bring in new clients. I really do,” he says, adding that clients need him to be responsive to alleviate their anxiety about their legal matter. Advancing your practice can be difficult in the competitive legal market. You can also read about law firm growth stars like Shuaib Ahmed, who used tech to cut overhead and grow his revenues 1400% within his first year of operations. Especially during busy seasons, your time and energy can be weighed down with administrative jobs like data entry and paperwork. Here are some questions to get you started: Your law firm needs to run efficiently to avoid wasted time and resources, and to create a positive environment for clients and staff. As outlined in the 2019 Legal Trends Report, a test emailing 1,000 law firms to check their responsiveness came back with dismal results: 60% of law firms didn’t respond at all. “Per-hour” personal assistant services at the low end perform rudimentary tasks, per-hour or credit WordPress assistance are a step above in terms of value add, and an even better option are legal-specific virtual assistance programs such as VAnetworking. But to try to predict what somebody else may think about me or my practice, or how I got to this place, not something I even waste time or mind power on, because it’s distracting, and it could be very negative.”. If so, you’re in the right place. Below are a handful of suggestions to think about on the journey to growth. 5. Your strengths include agility, personalized customer service and … Running a legal practice requires putting on the hat of a business owner and thinking about what’s best for your firm instead of thinking you can continue doing everything alone. Being proactive, delegating to the right people and technologies, and—above all—having a plan will be key to growing your law firm. They can help with tasks such as operations, marketing, and human resources. Find out which Clio events and CLE webinars are coming up next. 2020 is gone, and it left enough change in its wake that the legal field is evaluating what the future looks like for law firms. An effective PR campaign from a reputable agency will help get your name into influential publications, as well as speaker bookings, and more. How to Grow a Law Firm in 2021—4 Top Tips. automates and simplifies your firm’s client intake process with tools like easy online scheduling, online intake forms, and e-signatures. Always Be Reachable. Do you have any people you can refer me?’ And it’d surprise you. For example: Firms who use tech grow faster: According to the 2020 Legal Trends Report, firms using online credit card payments, client portals, and client intake solutions together consistently earned over 20% more revenue per lawyer each month—and as much as 39% more in August—compared to firms who hadn’t adopted these technologies. However, all of them are interdependent and need a consistent approach. And, if you’re shifting quickly into growth mode, a flexible option that many small law firms and solopreneurs are taking advantage of is outsourcing to freelance lawyers or contract attorneys. Get answers to all your questions to grow a small law firm. Find out how an attorney non-engagement letter can help you provide a client-centered experience. A good law firm website should: You’ll also need a system to draw people to your website. And when I get to that consultation, I have a 95% closing rate.”. Have a client-centered law firm website. Ask Techie: Can They Really Steal My Credit Card Info from Long Distance? Feel free to reach out to us if you need more advice on how to grow your law firm. Similarly, for Kevin Vela of Vela Wood P.C.—a. Hiring full-time associates isn’t the only way to support your growing business. For many firms, the challenges that hinder growth—like struggling to acquire new clients, competing with other firms, and having no time to focus on the business side of things—can become so overwhelming that law firm growth becomes stagnant. When Abraham was starting out, he didn’t let his freshness scare him away from potential business. Start by reviewing these essential steps, and consider these tips for marketing to facilitate growth: Your law firm needs a clear identity to successfully market it. And that end goal is growing the business, and providing quality, legal representation to my clientele,” Abraham says. There has never been a better time to grow your law firm than today, given all the available resources at your fingertips and advances in legal technology. Share on. “I do a lot of cold calling myself, especially when I’m feeling like I’m a little slow,” he explains. And I help talk them through the business decision that they’re making. However, law firm owners can overcome some of these challenges by setting clear goals. Here’s a five-step guide to help you get started. Beyond these human capital technology substitutes, special-purpose legal software such as Clio, MyCase, Rocket Matter, and other practice management systems help lawyers organize calendars, deadlines, tasks, time keeping, and billing. If growth is the goal, the firm’s leaders must prioritize the tasks … Letting go can be tough, but you won’t be able to grow your practice alone. For example, this law firm specializes in accident and wrongful death law. His practice is concentrated in commercial and corporate bankruptcy and restructuring. 4. Similarly, for Kevin Vela of Vela Wood P.C.—a firm that he grew to 14 attorneys and increased annual revenue by at least 40% every year for nearly a decade—one of the keys to sustainable growth was to proactively hire employees as the firm gained new clients. Save this blog article as a PDF “… sometimes I’d call my clients, and ask ‘How’s business? A more disturbing trend uncovered by the study is that few small law firms are taking concrete steps to address the challenges they admit they face. It’s a combination of people, working together for an end goal. Being proactive, delegating to the right people and technologies, and—above all—having a plan will be key to growing your law firm. How to Grow Your Small Law Firm. Like most things, there is a right … Come up with a list of questions to ask yourself when you’re unsure if a task can be delegated. For Abraham, marketing includes more old-school techniques—because they’re authentic and work for his firm. “Call lawyers, get some mentors, try to understand, research online.”, A strong culture, filled with people that you trust, is essential for law firm growth. It’s important that you’re there for your clients when they need you. “… I don’t even waste time thinking about what other competitors may think I’m doing right or doing wrong,” Abraham says. Start by reviewing. Being proactive with your client relationships is also key when thinking about how to grow a law firm. By getting that help, he was able to effectively do his job, without being tentative about accepting work. While there have been efforts to move toward possible solutions, too many of them remain fixed on what is known as “the status quo barrier,” better known as analysis paralysis. Growing Your Practice - Start Here, Start Now. When thinking about how to grow a law firm, it’s important to be responsive to clients and potential clients. We published this blog post in December 2020. Identify what your goals are and how you're going to achieve them. This way, your clients will be there for you when you need it. /content/aba-cms-dotorg/en/groups/gpsolo/publications/gpsolo_ereport/2019/september-2019/strategies-grow-your-small-law-firm, Solo, Small Firm and General Practice Division. Finally, Tara Burd struck out on her own, and grew a $1 million law firm. For as low as $8 per month, test the waters with a virtual robot called x.ai that works directly with the party or parties on the other end to schedule meetings. He has an active legal practice that is focused on assisting companies with financial restructuring and business reorganization. Without the right people to depend on, growing a law firm is an uphill battle. it’s important to remember that your clients are humans—and dealing with legal issues is stressful for them. Invest in Ads he says, adding that clients need him to be responsive to alleviate their anxiety about their legal matter. Email Marketing Campaign . Make Sure You’re Easy to Reach. If not, your social media strategy should be enhanced to help your law firm grow. Stay in touch with your clients. Meanwhile, firm headcounts grew by just two percent while productivity shrank by one percent. He is also a founding member of Garman Turner Gordon LLP and has been consistently rated one of the top bankruptcy and business restructuring attorneys in the country. Other tools include automated payments and accounts-receivable software, automated time keeping, and automated forms services such as Lawmatics or Zapier. Below are a few more of Abraham’s tried and true tips for growing his practice: Never underestimate the power of being friendly and putting yourself on people’s radar. Have other ideas, feedback, or … For those small law firm owners and solopreneurs who need more than a virtual receptionist but aren’t yet ready to hire a part-time or full-time employee, a virtual assistant might be the way to go. Abraham’s full story is a great place to start. to 14 attorneys and increased annual revenue by at least 40% every year for nearly a decade—one of the keys to sustainable growth was to proactively hire employees as the firm gained new clients. “…when I go from Clio Grow, into Clio Manage, and I dole out tasks, there isn’t that opportunity for small talk, that happens through the transfer of cases. Growing a business requires vision – and an investment of time and money. Your network is not limited to your online network, meaning the follower count captured on a social media platform, or the number of regular visitors your website receives. “The marketing campaigns that I’ve had until now consisted of sending out direct mailers, word of mouth, and telling everybody I see that I’m a lawyer, and what I do,” he explains. When thinking about how to grow a law firm, it’s important to be responsive to clients and potential clients. And I instituted that into my firm almost immediately, within a few months.”. 3. Using Technology to Grow Your Practice In the past, law firms needed to hire marketing specialists to help promote their practice. Being willing to reach out, help (even, sometimes, for free), and nurture that relationship can be an investment in future firm growth. like Ruby can handle the work of answering client calls so nothing gets missed. Nurture your client relationships, and be proactive and responsive. Give out your cell phone number. If you’re ready to take the plunge and make your first hire, there are many positions available—from entry-level to legal-specific roles: assistant, receptionist, office manager, paralegal, or a full-blown barred attorney. Small law firms, like any small business, need to make the most of their resources. Instantly download this blog article as a PDF You'll also receive useful weekly updates by email. “And any case that I wasn’t familiar with, I would do the same thing,” he says. And, when it comes to law firm growth, Abraham has made sacrifices—but it has been worth the effort. Find a marketing system that fits your firm. The question “how to grow a law firm” is a common one, and it’s no wonder—running a law firm is tough, and growing a law firm is even tougher, especially today. No one expects you to be a one-person growth machine. Getting more clients, growing your law firm, and becoming a success story takes work, strategy, and possibly a shift in perspective—but the results will be worth it. You’ll also need a system to draw people to your website. Greg Garman, Esq., is a co-founder and CEO of LAWCLERK. Loading ... You can further, With the right strategies, you can set up a system to attract potential clients to your firm online—and, ultimately, convert those potential clients into new clients. Boosting law firm profitability has never been more important. Chances are, you’re doing work that doesn’t really need to be done by you. There are several things that you can do to grow your law firm. Developing your offline network still matters. This post features advice from Hamra Law Group’s Abraham Hamra: A. winner who grew his revenues to over $850,000 with an initial investment of $250. In this blog, we consider how to optimize your online presence to grow your law firm. Most attorneys are looking to grow their law firm. Could someone else adequately complete this task? An effective website makes it easier for clients to find you and connect with you online—giving them a more client-centered experience from the start—as you can see with these best-of-the-best examples. Start by defining a clear “growth” goal, then work on getting over the psychological hurdle of delegating work and using technology to help get the job done. There has never been a better time to grow your law firm than today, given all the available resources at your fingertips and advances in legal technology. Online marketplaces such as LAWCLERK allow you to find the right individual or “team” of individuals by filtering on practice area, location, or experience. “The way I systemize my practice is almost like a workflow operation, in which I’m responsible for intake strategy,” he explains. Showcase strong branding for your practice. Once you’ve defined a growth metric, the next step is to determine which strategy or strategies will move you closer to that target without adding too much overhead. You'll also receive useful weekly updates by email. We published this blog post in December 2020. All these positions can perform more than one task and can work as virtual employees instead of residing in an office workspace (lowering the cost even further). And, you may not want to pay for an in-house paralegal right now to do the work. Ensure that tangible elements of your brand (like your firm logo, colors, etc) are consistent. Like all businesses, law firms need to grow if they want to increase profitability. So technology kind of takes that element out of it.”. With this type of technology, competence and sophistication typically scales with cost. Or, if you’re getting bogged down with the actual work of practicing law, then a paralegal or associate attorney should be your next hire. Being responsive is important to Abraham: “I have anxiety if I don’t return a client’s phone call within 24 hours. 5 Ways to Grow Your Law Firm. Good support, infrastructure, and management can establish your practice on a growth trajectory. Think about it. In doing so, it attracts clients embroiled in such matters. And it makes it easy because you can print out reports,” he says. FTEs must be paid even when business is slow, and if they bring any drama to the office, that can be a huge distraction. The shift started when his father told him about a friend who was being sued under the Fair Labor Standards Act and showed him the letter that his friend received from a lawyer advertising his services. Well, no blood, just sweat, and a lot of sacrifice…, he says. This requires putting on the hat of a business owner and thinking about what’s best for the firm. Over this past year, we’ve seen reduced billing, pay cuts, and unparalleled labor loss. Every individual employee is critical to the success of the firm. No surprise, how many courses were ever offered to you in law school or by your bar association about the BUSINESS of how to manage a law firm (rhetorical … I’m slow this month. In the last decade a number of technology solutions for legal professionals have entered the market to lighten the load. Delegating could free up significant time, and lead to opportunities for growth. Empathy helps your firm stand out and grow. You know that the most successful big law firms all have a dedicated CEO. , and consider these tips for marketing to facilitate growth: Your law firm needs a clear identity to successfully market it. Add new employees before you absolutely need them. Empathy helps your firm stand out and grow. “And he would start expressing, or she would start expressing, all the pain about getting hit with this 20% tariff, they don’t know what to do. We surveyed over a thousand lawyers and legal clients - and reviewed case volumes from tens of thousands of law firms - to discover tips for adapting to COVID-19. “At the end of the day, I mean that’s what the firm is,” he says. Law firms have, in general, been slow to adopt … For law firms that want to grow from small to midsize, having a solid team is critical to making the transition. How much will it cost for me to complete the task? “I mean, that’s what the firm is. Without a doubt, one of the best ways to grow your law firm is to build out your blog to make your law firm become an authority within its niche. Those law firms that are run as businesses will be able to better help their clients and … in August—compared to firms who hadn’t adopted these technologies. As Jack Newton discusses in The Client-Centered Law Firm, it’s important to remember that your clients are humans—and dealing with legal issues is stressful for them. Assess your work tasks, and challenge whether you’re the one who should be doing them. Technology like Clio also helps Abraham keep his firm running more efficiently, cutting down on time wasters and making processes more seamless. Taking on the task of growing a law firm is no small feat, so have confidence in yourself and stay focused on your firm—and don’t worry about what your competitors think. “I’m always open to getting criticism, and learning what I’m doing right and what I’m doing wrong to change it. Here’s what you need to know. By taking these tasks off of your plate, outsourcing can lighten your firm’s workload, so that you and your staff can focus on your priority work. Being the head of a law firm requires constantly making choices about how to prioritize and manage your time. If you’re thinking about how to grow a law firm and need extra encouragement, there are plenty of success stories to inspire you. You can even use the voice dictate function on a smartphone. Hiring full-time associates isn’t the only way to support your growing business. These tips on how to grow your law firm are definitely the cornerstone of the process. Now that you have some ideas on how to grow your law firm, you might be on the search for additional law firm tips. “I think if you get in a position where you’re so stressed and you’ve got too much work on your plate and you’re at the point where you have to add someone, you’re just adding something else to your to-do list that you don’t have time to do,” Kevin says. It will take time and a significant amount of effort to grow your legal firm, but following the advice above will get you off to the right start. Instead, he called more experienced attorneys and asked for their opinions. If you suffer from this affliction, below are a few questions to ask yourself when it comes to delegating. Leverage strong SEO to show up in searches. When you hire a paralegal, your law firm can benefit in so many ways. All offer a range of pricing plans and capabilities. , legal process outsourcing is a way to delegate tasks (like document review, scanning, and non-substantive court appearances) outside of your staff—whether to other experts. “Once you have the system in place, then it’s about acquiring new clients and hiring new associates to fulfill the needs of overwork, or being overworked,” Abraham says. It’s a combination of people, working together for an end goal. Make them family. In other words, times are tough. 1. This is an excellent way to grow your firm. Read our 10 essential tips to help your law firm profits grow. Cover the basics first. Whether it’s via expansion to new locations or through the acquisition of more clients, law firms must find viable ways to increase revenue if they want to achieve their growth targets. Get this free e-book from legal industry expert Mike Whelan, Jr. Could someone else complete this task faster than me? Another way to grow your practice is to get help with time-consuming tasks. Keep in mind, hiring an FTE involves the cost and overhead of insurance/benefits, office space, and equipment such as a computer. Be sure that all growth strategies you pursue are legally ethical, or your firm could run into serious trouble. It’s not necessarily legal advice, and I won’t bill for it. By Margaret Grisdela, Legal Expert Connections, Inc. One of the most important determinants of your success as a lawyer is not taught in law school. If you’re thinking about how to grow a law firm and need extra encouragement, there are plenty of success stories to inspire you. Abraham and his team follow set workflows from which the firm’s operations flow smoothly in the right direction. I got the idea of the marketing that was being done to attract clients. If you wait to hire until you’re overloaded with clients and desperate for help, it could be too late, and be counter-productive to your law firm’s growth. If you want your practice to grow, you need more clients. While a strong work ethic is admirable, it’s not always in your (or your firm’s) best interest when it comes to growth—especially if you’re too busy to respond to potential clients or too busy to market your services. We also share how to create an effective non-engagement letter. How much for a staff member? And I’m not looked at as the labor attorney, or the real estate attorney, but rather as their attorney.”. Running a successful law firm in a competitive marketplace where virtually everyone wants to be profitable can be challenging. These people search across the attorney website, search engines, online reviews, a lawyer directory, lawyer blogs and content, and advertisements. And that end goal is growing the business, and providing quality, legal representation to my clientele.”. If it’s an attorney leaving, he or she could even become your competition! Ensure that tangible elements of your brand (like your firm logo, colors, etc) are consistent. Our sales team is available Monday to Friday from 8 a.m. to 8 p.m. EST. If you want your practice to grow, you need more clients. Scaling your law firm. One effective way of reaching a large number of people is email marketing. Conclusion and additional resources for how to grow a law firm. “It takes time, effort, blood. Firms who use tech grow faster: According to the, firms using online credit card payments, client portals, and client intake solutions together consistently earned over 20% more revenue per lawyer each month—and as much as. Finally, Tara Burd struck out on her own, and. Write them down, and refer back to them. Start by defining a clear “growth” goal, then work on getting over the psychological hurdle of delegating work and using technology to help get the job done. Figuring out the balance between managing a law practice with the administrative demands of the business of law is challenging. Find out how to effectively find a paralegal for your firm. Increase the visibility of your law firm online. The growth of a law firm can mean increased investment, reduced costs, more clients, or a few clients with long-term projects.

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